Following the 2008 Sichuan Earthquake, General Mills quickly responded by making a series of donation plans.
A cash donation of $500,000
RMB 530,000 worth of dim sum products donation
RMB 400,000 worth of Häagen-Dazs "Loving bears" and Fruit Trix
Donation of RMB 180,000 from the charity sale of Häagen-Dazs "Loving bears" in our shops across China
In addition, China employees made cash donations to the local Red Cross of a total sum of RMB 130,000, and sales people in Chongqing made blood donations the next day after the earthquake to help the wounded.
What's more, U.S. employees also raised funds and contributed this to the disaster relief.