Häagen-Dazs is the renowned super premium ice cream brand that’s been delighting consumers since 1921.
Since its beginning, it uses only the premium ingredients around the world, including milk from France, vanilla from Madagascar and cocoa from Belgium, earning it the “Rolls-Royce in the ice cream industry” designation by the New York Times.
Häagen-Dazs is a master at using ice cream creations to showcase cuisines from around the world. These creations, enjoyed in our shops’ ambience, allow consumers to indulge in a luxurious experience.
Outside of the United States and Canada, General Mills has introduced more than 850 Häagen-Dazs shops in landmark cities around the world.
The Häagen-Dazs flagship shop in France, for instance, stands out in the presence of other global luxury brands along the Avenue des Champs-Élysées in Paris.
In 1984, Häagen-Dazs established its first shop in Greater China in Hong Kong. Now, 25 years later, Häagen-Dazs has more than 100 shops in major cities throughout mainland, Taiwan and Hong Kong.
While Häagen-Dazs is a favorite among retailers, five-star hotels and airline companies also market this super premium brand to meet their consumers' demand and enhance their own brand images.
In the Greater China market, all Häagen-Dazs ice cream is imported from France.