Trix has been a best-selling brand in the United States for decades.
It entered the Chinese market in 2006 as a new, healthier fruit snack and has quickly become popular among both parents and kids due to its quality ingredients and great taste.
Each snack contains super-rich fruit juice and vitamin C. Unlike traditional candies, Trix has rewritten the science chapter and pioneered the fruit snack category in China.
Trix is a teens' favorite, as well as highly preferred by mothers.
Milk Trix, a new category, was launched in September 2009. It is a different milk candy that contains fresh milk and calcium, making it a healthy snack.