A 30-year-old brand in the United States, Bugles has become the leading brand among non-potato chip snacks in Greater China for its funnel shape and exciting flavors.

Made with multi-grains, Bugles delivers three different series of products: The traditional potato formulation, as well as unique corn and rice Bugles, which come in dozens of flavors.

Consumers know Bugles through multiple channels, including TV, Web sites, magazines and in-store promotions.