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Innovation
Awards
History
   
innovation

Innovation has a long history at General Mills.

Spanning the past 150 years, we:

  • Were the first to enrich flour.
  • Created the first cereal to contain 100 percent of the minimum daily adult requirement of eight vitamins.
  • Were the first to use a singing advertisement in a radio commercial.
  • Invented the first solid space food that launched with NASA astronaut Scott Carpenter in 1962.

Today, General Mills develops new products and processes that help us exceed consumers’ needs and expectations.